{"product_id":"rf50mm-f-1-4l-vcm","title":"RF50mm f\/1.4L VCM","description":"\u003cstyle\u003e#html-body [data-pb-style=J5EJNXE]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\n\u003cdiv data-appearance=\"contained\" data-content-type=\"row\" data-element=\"main\"\u003e\n\u003cdiv data-background-images=\"{}\" data-background-type=\"image\" data-element=\"inner\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-pb-style=\"J5EJNXE\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-loop=\"true\" data-video-play-only-visible=\"true\"\u003e\n\u003cdiv data-appearance=\"default\" data-content-type=\"text\" data-element=\"main\"\u003e\n\u003cdiv class=\"overview-head\"\u003e\n\u003ch2 class=\"sub-title\"\u003eCinematic Standard Focal\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe RF50mm f\/1.4L VCM lens combines ultra-fast, silent autofocus powered by both Voice Coil Motor (VCM) and Nano USM technology, making it a perfect fit for filmmaking. Its 50mm focal length naturally mirrors the human eye, delivering true-to-life perspectives.\u003cbr\u003e\u003cbr\u003eThe wide f\/1.4 aperture, along with 11 circular blades, ensure excellent low-light performance and stunning cinematic bokeh, while the physical iris control lets you fine-tune your creative expression effortlessly.\u003c\/p\u003e\n\u003cul class=\"list-normal\"\u003e\n\u003cli\u003e\n\u003cp\u003eLarge f\/1.4 Aperture \u0026amp; Iris Control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVoice Coil Motor (VCM) \u0026amp; Nano USM\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight \u0026amp; Dust- and Drip-Resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv data-appearance=\"default\" data-content-type=\"video\" data-element=\"main\"\u003e\n\u003cdiv class=\"pagebuilder-video-inner\" data-element=\"inner\"\u003e\n\u003cdiv class=\"pagebuilder-video-wrapper\" data-element=\"wrapper\"\u003e\n\u003cdiv class=\"pagebuilder-video-container\"\u003e\u003ciframe data-element=\"video\" src=\"https:\/\/www.youtube.com\/embed\/JrUuT4_zaj8\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-appearance=\"default\" data-content-type=\"text\" data-element=\"main\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTerms \u0026amp; Conditions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli id=\"VL0G22B\"\u003ePromotion is valid for purchases made from \u003cstrong\u003e1- 30 June 2026\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Canon Singapore Pte. Ltd.","offers":[{"title":"Default Title","offer_id":47575706468573,"sku":"6908C003","price":1669.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/7196\/4381\/files\/6908c003_1.jpg?v=1775301324","url":"https:\/\/shop.sg.canon\/products\/rf50mm-f-1-4l-vcm","provider":"Canon Singapore Pte. Ltd.","version":"1.0","type":"link"}